Strategic Management in Luxury Markets

Master Luxury Strategy. Lead Global Brands. Shape the Future of Luxury

The Strategic Management in Luxury Markets MSc is designed for ambitious professionals seeking to excel in the luxury industry, equipping them with strategic expertise, brand management skills, and deep market insights. In a world where heritage, exclusivity, and innovation define luxury, companies need visionary leaders who can navigate evolving consumer expectations, digital transformation, and sustainable business practices.

This MSc provides a global perspective on luxury business, covering fashion, hospitality, jewelry, watches, beauty, automotive, and fine wines & spirits. It blends academic rigor, practical case studies, and direct engagement with industry leaders to prepare students for high-impact careers in brand management, retail strategy, business development, and global marketing.

By integrating heritage with innovation, students will master the art of luxury storytelling, sustainable brand strategies, and digital disruption in the luxury sector.

MONTH FULL-TIME MBA

Intake: September

CAMPUSES

Versailles

KEY TOPICS OF CHOICE

Leadership

Sustainability

Entrepreneurship

LEARNING LABS

ACCELERATOR OPTIONS

NETWORKING

Luxury

Finance

Consulting

Product Management

Internship

Global Field Project

Venturing Project

Exchange with professionals

Download the brochure

Why Choose This Program?

Master High-End Brand Strategy & Luxury Market Dynamics
Develop expertise in global brand positioning, retail management, and customer experience for high-end products and services.

Gain a Practical, Industry-Focused Education
Work on real-world case studies, consulting projects, and networking events with luxury brands, designers, and executives.

International Exposure & Exclusive Access to Luxury Hubs
Participate in an international seminar with exposure to luxury capitals like Paris, Milan, Geneva, and Dubai.

Fast-Track Your Career in the Luxury Industry
Prepare for leadership roles in brand management, marketing, retail operations, merchandising, and business development.

Build a Powerful Network in Luxury Markets
Engage with C-suite executives, luxury entrepreneurs, and top industry professionals through company visits, masterclasses, and professional missions.

Who is This Program For?

This MSc is ideal for:

Aspiring brand managers and luxury strategists seeking to work with iconic brands in fashion, beauty, jewelry, and hospitality.
Business professionals and marketers who want to specialize in luxury retail, digital strategy, and customer experience.
Entrepreneurs and innovators aiming to launch premium brands or disrupt the luxury industry with new business models.
Consultants and analysts looking to provide strategic insights to luxury brands, e-commerce platforms, and investment firms.

With a focus on heritage, digital transformation, and sustainability, this MSc prepares graduates to lead in an industry where tradition meets innovation.

A Curriculum Built for Luxury Leadership

Throughout this 15-month program, students will gain expertise in:

Core courses covering luxury brand management, retail strategy, and international marketing.
Specialized electives in sustainability, digital transformation, and customer experience in luxury markets.
An international seminar exploring global luxury hubs and emerging market trends.
A professional internship or consulting project, allowing students to apply their knowledge to real-world luxury business challenges.

Class profile

Average age:

Average work experience:

100%

International students:

45%

Women:

Nationalities:

55%

Men:

Your Tailored Journey to Luxury Market Leadership

The Strategic Management in Luxury Markets MSc is a 15-month immersive program that provides students with in-depth knowledge, strategic expertise, and practical experience in managing and leading luxury brands across fashion, beauty, jewelry, watches, hospitality, automotive, and fine wines & spirits.

By combining luxury heritage, business innovation, and digital transformation, this MSc ensures graduates are prepared to manage brand equity, develop customer experiences, and drive business growth in the evolving luxury industry.

Through a customizable curriculum, hands-on industry projects, and an international seminar, students gain the expertise needed to lead global luxury brands, optimize retail strategy, and create lasting customer engagement.

Discover the program and the specialization

Choose your specialization

Customizable Curriculum for Luxury Business Mastery

The program is structured into different learning phases, allowing students to develop both strategic expertise and creative insights in luxury brand management.

Core Learning Pillars

Luxury Brand Strategy & Market Positioning – Master the fundamentals of brand storytelling, heritage preservation, and exclusivity in luxury markets.
Luxury Consumer Behavior & Customer Experience – Understand psychology, cultural influences, and emotional connections that drive luxury purchases.
Retail, Merchandising & Omnichannel Strategy – Learn to optimize distribution channels, elevate in-store experiences, and integrate digital touchpoints.
Sustainability & Innovation in Luxury – Explore eco-friendly luxury, ethical sourcing, and circular business models in the high-end market.
Digital Transformation & E-Commerce in Luxury – Gain expertise in luxury digital marketing, influencer strategies, and social commerce.

Why This Program?

Develop High-Value Luxury Business Expertise – Gain skills in brand management, digital marketing, and luxury retail strategy.
Gain International Luxury Market Insights – Participate in an international seminar in luxury capitals like Paris, Milan, and Geneva.
Connect with Industry Leaders & Luxury Executives – Network with global luxury brands, designers, and business strategists.
Fast-Track Your Career in Luxury Management – With hands-on consulting projects, digital branding tools, and industry partnerships, this MSc prepares you for leadership roles in the luxury industry.

The Strategic Management in Luxury Markets MSc is designed for strategic thinkers, creative innovators, and brand visionaries ready to shape the future of high-end businesses.

Concretely, what is in this master

Foundation Phase (Duration: 6 months | Credits: 45 ECTS) Objective: Build a strong foundation in luxury brand strategy, market dynamics, and business models. Courses: Global Luxury Market & Consumer Insights (6 ECTS) Luxury Brand Strategy & Positioning (6 ECTS) Retail, Omnichannel & Experiential Marketing in Luxury (6 ECTS) Luxury Supply Chain & Operations Management (6 ECTS) Sustainable Luxury & Corporate Social Responsibility (6 ECTS) Digital Innovation & Data Analytics for Luxury (6 ECTS) Luxury Pricing, Valuation & Business Models (3 ECTS) Assessment: Case studies, brand strategy simulations, and retail experience analysis.

Specialization Phase (Duration: 6 months | Credits: 30 ECTS) Objective: Deepen expertise in luxury business management, innovation, and sustainability. Specialized Electives: Luxury Product Development & Merchandising (6 ECTS) – Explore how luxury brands craft exclusivity through design, craftsmanship, and retail curation. E-Commerce & Digital Branding in Luxury (6 ECTS) – Master online luxury consumer behavior, influencer collaborations, and premium digital storytelling. Experiential & Event Marketing for Luxury Brands (6 ECTS) – Design immersive experiences, VIP events, and high-touch customer engagement strategies. Luxury Business Finance & Investment Strategies (6 ECTS) – Learn how to evaluate investments in luxury brands, portfolio diversification, and funding growth strategies. Cultural & Artistic Influence on Luxury Branding (6 ECTS) – Examine how heritage, art, and exclusivity contribute to brand perception and consumer loyalty. Assessment: Luxury brand development projects, digital marketing campaigns, and in-depth market research reports.

Professional Mission or Consulting Project (Duration: 4-6 months | Credits: 15 ECTS) Objective: Apply strategic insights and business acumen in a real-world luxury brand setting through an internship or luxury business consulting project. Key Features: Work with leading luxury fashion houses, automotive brands, hospitality groups, and fine jewelry companies. Develop high-impact strategies in luxury retail expansion, digital branding, and consumer experience. Gain hands-on experience in brand management, customer engagement, or international business development. Assessment: Performance evaluation and final luxury business transformation report.

Master Thesis or Strategic Research Project (Duration: 2 months | Credits: 15 ECTS) Objective: Conduct an in-depth study on a strategic luxury business challenge, guided by faculty and industry experts. Key Features: Research topics include brand differentiation strategies, emerging luxury markets, and sustainable business models. Present findings and strategic recommendations to a panel of luxury brand executives and academic leaders.

Career Opportunities: Lead the Future of Luxury Management

Graduates of the Strategic Management in Luxury Markets MSc are equipped with the expertise, strategic mindset, and global network to thrive in luxury brand management, high-end retail, digital marketing, and global business development.

With in-depth knowledge of luxury consumer behavior, brand positioning, sustainability, and digital transformation, this MSc prepares graduates for high-impact roles across fashion, beauty, jewelry, watches, automotive, hospitality, and fine wines & spirits. Whether you aim to manage a luxury brand, optimize retail operations, or drive digital innovation in the industry, this program provides the skills, knowledge, and industry connections to excel in competitive markets.

$50 000

Average EU Post-master Salary

93%

Average post-master salary increase

85%

received a job offer within 6 months of graduation

30+ countries

spanning luxury capitals such as Paris, Milan, Geneva, London, and Dubai

Potential Roles

Luxury Brand Manager – Oversee brand positioning, storytelling, and marketing strategy for high-end products.
Retail & Merchandising Manager – Optimize in-store experiences, product curation, and global retail distribution.
Luxury Communication & PR Specialist – Manage media relations, influencer partnerships, and high-profile brand campaigns.
Marketing & Digital Strategy Manager – Lead social media, e-commerce, and omnichannel strategies for luxury brands.
International Business Development Manager – Expand luxury brand presence in global markets through retail expansion and strategic partnerships.
Product & Innovation Manager – Develop exclusive collections, limited editions, and bespoke offerings for elite clientele.
Sustainable Luxury Consultant – Implement ethical sourcing, eco-friendly production, and circular economy strategies in luxury business models.
Customer Experience & CRM Manager – Personalize high-touch customer journeys, VIP engagement, and loyalty programs.
Luxury E-Commerce & Digital Transformation Specialist – Drive online growth, AI-driven recommendations, and premium digital customer experiences.

Graduates also have opportunities in luxury event planning, hospitality management, fine art advisory, and executive roles within premium lifestyle brands.

Industries Hiring Our Graduates

Luxury is a diverse and expanding industry with opportunities in:

Fashion & Accessories – Manage brand exclusivity, runway collections, and luxury retail strategy.
Fine Jewelry & Watches – Oversee high-value product positioning, global distribution, and elite client engagement.
Beauty & Fragrance – Develop branding strategies for prestige skincare, cosmetics, and perfume houses.
Luxury Hospitality & Travel – Optimize high-end guest experiences, private memberships, and luxury resort management.
Automotive & Yachting – Work with premium automotive brands, private aviation, and luxury yacht businesses.
Wines & Spirits – Manage brand storytelling, vintage investments, and exclusive product launches.

With expertise in brand management, experiential marketing, and sustainable luxury, graduates are sought after by multinational luxury groups, boutique brands, and emerging high-end startups.

Career Support & Industry Networking

AES provides exclusive career services and professional networking opportunities to help students secure top positions in luxury management.

Internship & Job Placement

Gain hands-on experience through a 4-6 month professional mission in luxury fashion houses, premium retail groups, and high-end hospitality brands.
Access exclusive recruitment programs, talent scouting events, and mentorship programs.

Career Development & Executive Coaching

One-on-One Career Coaching – Personalized guidance to help you land executive roles in luxury markets.
Luxury Business Strategy Workshops – Training in global brand expansion, high-value product positioning, and customer engagement.
Professional Networking & Industry Events – Meet luxury brand executives, creative directors, and business strategists.

Alumni & Corporate Partnerships

Collaboration with Leading Luxury Groups – Work with fashion houses, high-end retailers, and private equity firms specializing in luxury investments.
Alumni Mentorship & Exclusive Career Pathways – Connect with successful professionals in luxury management, marketing, and business development.

Notable Employers Hiring Our Graduates

Graduates have secured positions at some of the world’s most prestigious luxury brands, including:

Luxury Fashion Houses – Louis Vuitton, Chanel, Dior, Gucci, Prada, Hermès
Fine Jewelry & Watches – Cartier, Rolex, Van Cleef & Arpels, Bulgari, Patek Philippe
Beauty & Fragrance – Estée Lauder, Lancôme, Guerlain, Tom Ford Beauty, La Mer
Luxury Hospitality & Travel – Ritz-Carlton, Four Seasons, Aman Resorts, LVMH Hotel Management
Luxury Automotive & Lifestyle Brands – Ferrari, Bentley, Rolls-Royce, Sunseeker Yachts
High-End Wines & Spirits – Dom Pérignon, Moët & Chandon, Hennessy, The Macallan

With a strong foundation in strategic luxury management, a global network of professionals, and real-world experience, graduates are ready to excel in the world’s most prestigious industries.

Start Your Career in Luxury Management Today

With expertise in brand strategy, digital transformation, and premium customer experience, the Strategic Management in Luxury Markets MSc provides the tools, network, and experience to excel in the high-end business world.

Financing Your Agilityo MBA

An Investment in Your Future

Pursuing an MBA is a significant investment, both personally and financially. At Agilityo Executive School (AES), we are committed to providing you with the resources, support, and guidance to help you finance your education effectively.

Tuition and Fees

MBA Tuition Fees: €16,950
Application Fee: €130 (non-refundable)

Scholarships

AES offers a variety of merit-based scholarships to support outstanding candidates. Early applicants and those demonstrating exceptional academic, professional, or leadership potential have a greater chance of being awarded.

Available Scholarships

Early Bird Scholarship

Value: €5,000
Eligibility: Applicants who apply by January 13th, 2025, and demonstrate academic and professional excellence.

Women in Leadership Scholarship

Eligibility: Women with strong leadership potential, demonstrated through career achievements, responsibilities, and extracurricular involvement.

Sustainability & Innovation Scholarship

Eligibility: Candidates with significant contributions to sustainability, innovation, or entrepreneurial ventures.

Diversity and Inclusion Scholarship

Eligibility: Applicants who bring unique cultural perspectives, enhancing the cohort's diversity.

French-American Business Scholarship

Value: $10,000
Eligibility: American students pursuing business studies in France.

Campus France Scholarship

Value: Full scholarship, including a monthly allowance of €850, return flights, and priority access to student housing.
Eligibility: Candidates with international experience and multilingual abilities.

How to Apply for Scholarships

Scholarship applications are reviewed alongside your MBA application. Early applications are highly encouraged. Specific deadlines and eligibility criteria apply.

Education Loans

AES has partnerships with financial institutions offering student-friendly loan options. Loans are tailored to your needs and can cover tuition fees and living expenses.

Loan Options in France

Société Générale, LCL, BNP Paribas, BRED: Preferential rates for AES students. A guarantor living in France is required.

Prodigy Finance

International students can access loans without collateral or a co-signer, based on future earning potential.

Government-Sponsored Loans and Aid

Campus France: Explore funding opportunities specific to your home country, such as the Charpak Scholarship for Indian students.

Living Expenses

In addition to tuition, students should budget for living expenses in France. Estimated monthly costs for Versailles include:

Accommodation: €800–€1,200
Living Expenses: €350–€600
Transportation and Leisure: €200–€400
Total Monthly Estimate: €1,350–€2,200

Work-Linked Learning Opportunities

ApprenticeshipsAES offers apprenticeships that allow you to earn while you learn

Schedule: Alternate 3 months of study with 3 months in a company.
Duration: 2 years (extended program).
Benefits:
- 100% company-sponsored tuition.
- Monthly salary.
- Hands-on industry experience.

Admissions: Start Your Journey with the Agilityo MBA

Is the Agilityo MBA Right for You?

Our full-time Global MBA is designed for driven, high-potential professionals looking to make a transformative career leap. This intensive 12-month journey will prepare you to lead in a global environment, equipping you with the knowledge, skills, and network to thrive in today’s dynamic business landscape.

Hold a 4-year degree

240 ECTS or a Master's degree

+ 3 years of professional experience prior to the application

Hold a 3-year degree

180 ECTS or a Bachelor's degree

+ 3 years of professional experience prior to the application
+ VAPP application (Validation of Acquired Professional and Personal Knowledge)

Eligibility Criteria:

To apply, candidates should meet the following requirements:

Age: Minimum of 25 years old at the time of application (average: 30).
Professional Experience: At least 3 years of post-university work experience (excluding internships).
Educational Background: A 4-year Bachelor’s degree or equivalent (or 3-year degree with VAPP validation).
International Exposure: Experience working abroad or in a multicultural environment.
Aptitude Test Scores: A valid GMAT, GRE, Executive Assessment, or Tage-Mage score (preferred minimum GMAT: 585; average: 615).
English Proficiency: Advanced level demonstrated through TOEFL, IELTS, TOEIC, or Cambridge C1 (exemptions apply for native speakers or prior education/work in English).

If you feel that your application deserves to be evaluated (in the event of non-compliance with one or more of the criteria), please do not hesitate to write to us directly at contact@agilityo.com

Admissions Calendar and Rounds

Applications for the 2025 cohort are open from August 2024 to July 2025. We review applications monthly—apply early to benefit from scholarships and early bird offers!

Key Deadlines and Interview Periods

Round 1 Deadline: January 13, 2025 | Interviews: January 27-31, 2025
Round 2 Deadline: February 24, 2025 | Interviews: March 10-14, 2025

Important Notes:

GMAT/GRE/Executive Assessment/Tage-Mage and English tests may require several months of preparation. Plan and register early!
Candidates can apply without a completed aptitude test score but must provide results before enrollment to finalize admission and scholarships.

Application Process: How to Apply

Follow these steps to start your journey at Agilityo:

Step 1: Create Your Account

Register on our Online Application Portal.
Receive your unique ID and password via email.

Step 2: Submit Your Application

Complete the application form at your own pace. Upload the following documents:

Professional CV/Resume (1–2 pages).
Copy of passport or ID.Passport-style ID photo.
Scholarship essay (if applicable).
Two professional reference letters.
Academic transcripts and degree certificates (official English/French translations required if applicable).
Aptitude test scores (GMAT, GRE, EA, Tage-Mage).
English proficiency test scores (TOEFL, IELTS, TOEIC, Cambridge C1).
Application fee: €130 (non-refundable).

Step 3: Interview

Shortlisted candidates will be invited to a 30–40-minute interview (in person or virtual). Showcase your motivation, career goals, and why you’re a great fit for the Agilityo MBA.

Step 4: Admission Decision

Receive your admission decision within 7–10 days of the interview. Confirm your spot by paying a €5,000 deposit within two weeks of receiving your offer.

Why Choose the Agilityo MBA?

Accelerated Career Growth: Gain the tools and network to achieve your professional goals.
Global Perspective: Study in France’s prestigious Versailles campus with access to international opportunities.
Tailored Curriculum: Customize your MBA with electives, Career Learning Labs, and hands-on projects.
Dedicated Support: Receive personalized coaching and access to an extensive alumni network.
Scholarships and Financial Aid: Early applicants benefit from up to €5,000 in scholarships.

Strategic Management in Luxury Markets

Why Choose This Program?

Who is This Program For?

A Curriculum Built for Luxury Leadership

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