Digital Marketing, Branding & Communication

Master in Digital Marketing, Branding & Communication

Mastering the Future of Marketing & Brand Strategy

The Digital Marketing, Branding & Communication MSc is designed for creative and strategic thinkers who want to lead marketing innovation, shape brand identities, and drive digital transformation in today’s competitive business landscape.

This program provides a multidisciplinary approach that blends brand strategy, consumer behavior, digital marketing, and communication tactics, preparing students to succeed in global markets where creativity and data-driven decision-making are key.

Through real-world case studies, hands-on projects, and an international seminar, students will gain practical expertise and strategic insight, making them highly sought-after professionals in the fields of marketing, branding, and corporate communications.

10 to 20

MONTH FULL-TIME MASTER

Intake: September

CAMPUSES

Versailles

KEY TOPICS OF CHOICE

Brand Strategy & Positioning

Digital Transformation & AI in Marketing

LEARNING LABS

ACCELERATOR OPTIONS

NETWORKING

Consumer Behavior & Market Intelligence

Integrated Communication & Storytelling

Internship

Global Field Project

Venturing Project

Exchange with professionals

Download the brochure

Why Choose the MSc in Digital Marketing, Branding & Communication

Comprehensive Digital & Brand Strategy Training
Master the latest trends in branding, digital marketing, data-driven decision-making, and consumer engagement.

Real-World Learning & Industry Exposure
Gain hands-on experience through case studies, live marketing simulations, and brand-building projects with top companies.

International Perspective & Global Network
Develop a global vision of marketing and brand strategy with an international seminar, exploring different cultural and business environments.

Career-Ready Skillset
This program equips you with high-demand marketing skills, from brand storytelling and digital advertising to consumer analytics and corporate reputation management.

Access to Leading Marketing & Communication Experts
Learn from industry leaders, digital strategists, and communication specialists with first-hand experience in global marketing, branding, and advertising.

Who is This Program For?

This MSc is ideal for:

Aspiring marketing professionals looking to specialize in brand strategy, digital communication, and market analytics.
Creative strategists and storytellers aiming to shape strong brand identities and impactful marketing campaigns.
Tech-savvy marketers who want to master digital transformation, social media marketing, and data-driven decision-making.
Entrepreneurs and innovators seeking to build and scale powerful brands in a fast-changing global market.

With a focus on strategy, innovation, and digital expertise, this MSc provides the tools needed to excel in the evolving world of marketing and branding.

A Curriculum Built for the Digital Age

Throughout this 15-month program, students will develop a deep understanding of brand management, marketing strategies, and digital transformation through:

Core courses covering marketing strategy, brand development, digital ecosystems, and consumer psychology.
Specialized electives in luxury branding, influencer marketing, and AI-driven digital campaigns.
An international seminar to gain insights into global marketing trends and brand positioning strategies.
A professional internship or marketing consultancy project to apply theoretical knowledge to real-world challenges.

Class profile

Average age:

Average work experience:

35%

International students:

45%

Women:

Nationalities:

55%

Men:

Global Project Leadership & Strategy: Shape the Future of International Projects

Your Tailored Journey to Strategic Excellence

Embark on an immersive 15-month program with the Global Project Leadership & Strategy MSc, designed for professionals aspiring to lead complex projects and drive strategic initiatives on a global scale. Combining core courses, specialized electives, and experiential learning, this program empowers you to develop leadership skills and strategic vision while gaining hands-on experience in a multicultural setting.

Discover the program & the specialization

Choose your specialization

Choose Your Specialization

Customize your MSc journey with elective tracks and hands-on learning opportunities. Whether your focus is sustainability, digital transformation, or global project execution, this program equips you with the tools to excel in international business contexts.

Customizable Curriculum for Professional Growth

The program is structured into different learning phases, allowing students to develop both strategic and creative expertise in the rapidly evolving world of digital marketing and brand communication.

Core Learning Pillars

Brand Strategy & Positioning – Master the art of building and maintaining strong, impactful brand identities in global markets.
Digital Transformation & AI in Marketing – Learn how data, AI, and automation are redefining marketing strategies.
Consumer Behavior & Market Intelligence – Develop deep consumer insights to enhance brand engagement and loyalty.
Integrated Communication & Storytelling – Build multi-channel marketing campaigns that resonate with target audiences.
Global Marketing Exposure – Gain international business perspectives through a global seminar and cross-cultural projects.

Concretely, what is in this Master

Foundation Phase (Duration: 6 months | Credits: 45 ECTS) Objective: Build a strong foundation in marketing strategy, brand positioning, and digital communication. Courses: Strategic Marketing & Brand Positioning (6 ECTS) Digital Marketing & Data Analytics (6 ECTS) Consumer Behavior & Market Research (6 ECTS) Advertising & Media Planning (6 ECTS) Corporate Communication & Reputation Management (6 ECTS) AI & Automation in Digital Marketing (6 ECTS) Sustainability & Ethics in Marketing (3 ECTS) Assessment: Case studies, live brand projects, and digital marketing simulations.

Specialization Phase (Duration: 6 months | Credits: 30 ECTS) Objective: Develop expertise in advanced marketing, brand management, and digital strategy. Specialized Electives: Luxury Brand Management (6 ECTS) – Learn branding strategies for high-end and prestige markets. Social Media & Influencer Marketing (6 ECTS) – Master engagement strategies for digital communities. E-Commerce & Omnichannel Strategies (6 ECTS) – Explore how brands drive conversions in digital retail environments. AI-Driven Marketing & Consumer Insights (6 ECTS) – Use data science to optimize customer experiences and marketing campaigns. Global Communication & Cross-Cultural Branding (6 ECTS) – Adapt marketing strategies for international audiences. Assessment: Brand strategy projects, creative campaign pitches, and real-world digital marketing simulations.

Professional Mission (Duration: 4-6 months | Credits: 15 ECTS) Objective: Apply your skills in a professional setting through an internship or marketing consultancy project. Key Features: Work with top brands, marketing agencies, or corporate communication teams. Develop and execute real-world marketing campaigns, branding projects, or digital transformation initiatives. Assessment: Internship performance evaluation and final marketing project report.

Master Thesis (Duration: 2 months | Credits: 15 ECTS) Objective: Conduct in-depth research on a strategic marketing or branding challenge, under the guidance of experienced faculty. Key Features: Explore topics in consumer behavior, digital marketing trends, or brand storytelling. Present and defend your research before an expert panel.

Career Opportunities: Lead the Future of Marketing & Brand Strategy

Graduates of the Digital Marketing, Branding & Communication MSc are prepared to develop, manage, and execute marketing strategies, digital campaigns, and brand positioning initiatives for leading organizations worldwide.

With expertise in branding, digital transformation, consumer insights, and integrated communication, this MSc opens doors to high-impact roles across industries such as luxury, tech, media, fashion, FMCG, and consulting.

The program’s strong practical focus, international exposure, and corporate partnerships ensure that graduates can transition seamlessly into leadership roles in marketing, branding, and communication.

$45 000

Average EU Post-Master in Project leadership & Strategy Salary

84%

Average Master salary increase

Strong connections

in luxury, tech, consumer goods, and media companies

45%

work in an international environment

Potential Roles

With expertise in brand strategy, digital marketing, and communication, the Digital Marketing, Branding & Communication MSc provides the tools, network, and experience to launch your career in the world’s most exciting industries.

Brand Manager – Develop and execute long-term brand strategies to enhance brand equity.
Digital Marketing Manager – Lead online campaigns, optimize customer engagement, and analyze digital performance.
Marketing Communications Specialist – Craft compelling messaging and oversee multi-channel brand communication.
Global Marketing Manager – Manage international marketing campaigns and brand expansions in new markets.
Product Marketing Manager – Define go-to-market strategies and ensure product positioning aligns with consumer needs.
Social Media & Community Manager – Drive brand engagement and manage online brand reputation.
E-Commerce & Omnichannel Marketing Lead – Develop digital retail strategies and optimize online sales channels.
Content & Creative Strategist – Design impactful storytelling campaigns that resonate with target audiences.
Marketing Data Analyst – Leverage data and AI to drive insights for customer segmentation and campaign optimization.

Industries

Graduates are in high demand across diverse industries, including:

Luxury & Fashion – Build iconic brand identities for high-end markets.
Technology & Digital Platforms – Lead digital-first marketing strategies for global tech brands.
Consumer Goods & FMCG – Drive product awareness and market penetration for leading brands.
Media & Entertainment – Shape engaging content strategies and digital media campaigns.
Retail & E-Commerce – Optimize omnichannel strategies to enhance customer experiences.
Advertising & Communication Agencies – Work on creative brand storytelling, campaign management, and digital content creation.
Consulting & Market Research – Provide data-driven insights for brand positioning and marketing effectiveness.

With skills that combine strategy, creativity, and digital expertise, graduates can adapt to emerging marketing trends and business challenges across industries.

Career Support and Networking

AES offers dedicated career services to help students secure top marketing and communication roles.

Internship & Job Placement

Gain hands-on experience through a 4-6 month professional mission with top marketing agencies, luxury brands, tech companies, and multinational corporations.
Access corporate recruitment programs and career coaching to prepare for competitive marketing roles.

Executive Coaching & Career Workshops

One-on-One Career Coaching – Develop a personalized career plan with industry mentors.
Branding & Digital Portfolio Development – Build a professional portfolio showcasing marketing projects, creative content, and digital strategies.
Mock Interviews & Assessment Centers – Prepare for marketing case studies and brand strategy interviews.

Exclusive Networking & Alumni Connections

Industry Networking Events – Connect with top marketing executives, brand managers, and digital strategists.
Corporate Partnerships & Live Case Studies – Collaborate with global brands on real-world marketing and branding projects.
Alumni Mentorship Programs – Gain insights and career advice from successful marketing leaders and industry professionals.

Global Impact

Graduates of this MSc become part of a prestigious marketing and brand management community.

Notable Employers Hiring Graduates

Graduates of similar programs have secured positions at top brands, including:

Luxury & Fashion – L’Oréal, Chanel, Cartier, Dior, Louis Vuitton
Tech & Digital – Google, Amazon, Meta, Microsoft, IBM
Consumer Goods & Retail – Procter & Gamble, Unilever, Nike, Adidas
Media & Advertising – Publicis, Ogilvy, Havas, WPP, TBWA
Consulting & Market Research – Kantar, Nielsen, McKinsey, Deloitte

With a strong professional network and practical learning approach, this MSc ensures that graduates stand out in the competitive marketing and branding landscape.

Financing Your MSc: Invest in Your Future

Affordable Excellence

The Digital Marketing, Branding & Communication MSc is an investment in your career and future. We are committed to supporting students with financial options, scholarships, and guidance to make this world-class education accessible.

Tuition and Fees

Tuition Fees: €11,950 (full-time program).
Application Fee: €130 (non-refundable).
Additional Costs: Travel and accommodation for international seminars, and optional certifications are not included in the tuition fees.

Scholarships

AES offers a variety of scholarships to assist exceptional candidates in achieving their academic and career aspirations. Applying early increases your chances of securing financial support.

Available Scholarships

Merit-Based Scholarships
- Awarded to candidates with outstanding academic or professional achievements.
- Value: Up to 20% of tuition fees.
Diversity & Inclusion Scholarship
- Supports students contributing unique cultural perspectives to the cohort.
- Value: Up to 15% of tuition fees.
Women in Leadership Scholarship
- Encourages female candidates with demonstrated leadership potential.
- Value: Up to €2,000.
Sustainability Scholarship
- For candidates involved in sustainability-focused projects or initiatives.
- Value: Up to €1,500.
Early Bird Scholarship
- Available to applicants who submit their complete application by January 8, 2025.
- Value: €1,000 off tuition fees.

How to Apply for Scholarships

Scholarships are automatically considered during the admissions process. No separate application is required.

Financial Aid and Loans

Education Loans

AES partners with leading financial institutions offering preferential rates for student loans.

French Banks: Société Générale, BNP Paribas, and LCL provide loans for students with guarantors in France.
International Loans: Options such as Prodigy Finance do not require collateral or co-signers and are based on future earning potential.

Government and External Scholarships

Check with your home country’s embassy or government for scholarships supporting studies in France. Examples include:

Charpak Scholarship: For Indian students pursuing higher education in France.
Campus France Funding: Offers various funding programs for international students.

Living Expenses

In addition to tuition, students should budget for living expenses in France. Estimated monthly costs for Versailles include:

Accommodation: €800–€1,200
Living Expenses: €350–€600
Transportation and Leisure: €200–€400
Total Monthly Estimate: €1,350–€2,200

Work-Linked Learning Opportunities

ApprenticeshipsAES offers apprenticeships that allow you to earn while you learn

Schedule: Alternate 3 months of study with 3 months in a company.
Duration: 2 years (extended program).
Benefits:
- 100% company-sponsored tuition.
- Monthly salary.
- Hands-on industry experience.

Admissions: Your Path to Digital Marketing, Branding & Communication Starts Here

Is the master Right for You?

The Digital Marketing, Branding & Communication MSc is designed for ambitious individuals ready to take on global challenges in project management and strategic leadership. We seek candidates who demonstrate strong academic foundations, professional experience, and a passion for international business.

For European students

A bachelor's degree or 180 ECT credits
Copies of diplomas
English tests

For internationals

For English speakers:

Bachelor's degree or equivalent
Copies of diplomas

For others:

Same request as for English speakers
And English tests

Eligibility Criteria:

To apply, you must meet the following requirements:

Academic Qualifications

A Bachelor’s degree (or equivalent) from an accredited institution.
A minimum of 180 ECTS credits (For European students)

Professional Experience

At least 1 year of professional experience in project management, strategy, or related fields is preferred.
Recent graduates with relevant internships or volunteer experience are also welcome to apply.

English Proficiency

TOEFL: Minimum score of 100
IELTS: Minimum score of 7
TOEIC: Minimum score of 800
Exemptions:
- Applicants with 3+ years of study or work in an English-speaking environment.
- Does not apply to English-speaking countries (UK, USA, India, Australia, egg)

Additional Requirements

Strong motivation for a career in global project leadership, demonstrated through a personal statement.
Two professional or academic recommendation letters.
A completed online application form with supporting documents.

If you feel that your application deserves to be evaluated (in the event of non-compliance with one or more of the criteria), please do not hesitate to write to us directly at contact@agilityo.com

Admission Calendar

Admissions for the October 2025 intake follow a rolling schedule. Apply early to increase your chances of securing a spot and accessing scholarships.

Round Application Deadline Interview Period

Round 1 January 8, 2025 January 15–20, 2025

Round 2 March 26, 2025 April 2–6, 2025

Round 3 June 4, 2025 June 10–14, 2025

Application Process: How to Apply

Follow these steps to apply for the program:

Step 1: Prepare Your Application

Gather the following required documents:

Copy of your Bachelor’s degree or equivalent.
Academic transcripts for all previous studies.
CV/Resume (1–2 pages).
Personal Statement explaining your career goals and motivation for joining the program.
Two recommendation letters from professors or employers.
Proof of English proficiency (TOEFL, IELTS, or equivalent).

Step 2: Online Application

Submit your application through the Online Admissions Portal.

Application Fee: €130 (non-refundable).

Step 3: Personal Interview

If shortlisted, you’ll be invited to an interview with the Academic Director and admissions team.

Format: Virtual or in-person.
Purpose: Discuss your career aspirations, program expectations, and suitability for the MSc.

Step 4: Admission Decision

Receive your decision within 2–3 weeks after your interview. Admitted candidates will receive an official offer letter and instructions for enrollment.

Step 5: Enrollment Confirmation

Secure your place by submitting a non-refundable deposit of €3,000, which will be deducted from the total tuition fees.

Why Choose the Agilityo Digital Marketing, Branding & Communication MSc?

Accelerated Career Growth: Gain the tools and network to achieve your professional goals.
Global Perspective: Study in France’s prestigious Versailles campus with access to international opportunities.
Tailored Curriculum: Customize your master with electives, Career Learning Labs, and hands-on projects.
Dedicated Support: Receive personalized coaching and access to an extensive alumni network.
Scholarships and Financial Aid: Early applicants benefit from up to €5,000 in scholarships.